Founded in 1994, Fitness Superstore is the USA largest specialist fitness equipment retailer, with an unrivalled range of import exclusives, commercial gym favourites and leading high street fitness brands to choose from. Our incredible growth and success is due to our ability to offer our customers quality products, delivered or installed in record time, at unbeatable prices.  

The USA Largest Showrooms

We have the biggest fitness equipment showrooms in the USA, the largest being our 15,000 sqft store in 2599 N Elston Ave, Chicago, IL 60647, United States, which is also home to our Head Office which has a distribution centre of 115,000 sqft. Due to our increasing growth, our headquarters underwent a $1.75 million expansion in recent years, increasing by 33,000 sqft, with further expansion planned soon! Our other retail branches can be found in North London, Surrey, Kent, Manchester, Chelmsford, Gloucester, Newcastle, Norwich, Sheffield and Exeter. Visit our Find a Store page to find your nearest Fitness Superstore showroom.

We also have a dedicated commercial sales department that specialises in B2B sales and offers a gym planning service at no cost to you.

Trust The Experts

All Fitness Superstore staff are fully trained by the manufacturers on all aspects of the gym equipment they sell. At all of our retail branches across the USA, our staff see and use the products on a daily basis so they know what each product’s capabilities are and the physical size and appearance. This enables us to provide accurate, up-to-date information to you.

Most of our staff actively train on the same fitness products and have a unique working knowledge of the features and benefits of our gym equipment. Our retail branches display, stock and have access to all major brands of fitness equipment, including NordicTrack, Schwinn, Bowflex, Life Fitness, Matrix, WaterRower, Body-Solid, Nüobell and many more.

Purchase With Confidence

Our customer-first ethos is rarely given by “internet only” companies whom, in many cases, operate from home, small offices or industrial units with little or no physical contact with the products or indeed customers. Rest assured that when you buy from Fitness Superstore, you’re buying from the home fitness experts.

Price Promise

With Fitness Superstore’s price promise, in the unlikely event that you find the same like-for-like product offered at a lower price elsewhere prior to purchase, we’ll match or beat the competitor’s price for you.